This year in 2020, Supermama presents our very first collection of giftware featuring works developed from a co-designing process between artists with disabilities and our in-house design team.
Titled “Design Social”, sale of merchandise from this body of work earns participating artist or social service organisation a royalty*. Every artist is also allowed to resell their merchandise directly through their direct sales channels, providing him/her to a margin substantially higher than royalty, allowing each to work towards financial independence.
The inaugural collection titled “Supermama Social” is birthed from a collaboration between Supermama and TOUCH SpecialCrafts. Artwork from artists with intellectual disabilities not only served as a form of therapy, but is also translated as motif on Supermama’s classic blue and white porcelain. We believed by providing opportunities for the works to be made of the highest quality with our group of Japanese makers, we will be able to elevate the artwork and empower every participating artist - this is our kind of blue, Singapore Blue.
(*Supermama pays the same royalty standards to artists - abled or disabled, for the contribution of artwork.)