Consumers can only feel the breathability and the pleasantness of the fabric by wearing it, supporting Japan’s traditional life and customs. The CAYA clothing is very comfortable, leading to it being sought after not only in Japan but worldwide. BAN INOUE Ltd. hopes to continue to convey the wonderful nature of Nara’s mosquito net fabric. While aligning with the trends of the times, they had been inspired by Japan’s original sense of spirit “wabi-sabi” (aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement) as well as colors that express the four seasons. They wish to assimilate the eternal sensibility of Japanese people into modern life and keep passing it on to the future. Key factors are manufacturing goods made of linen and cotton, running healthy restaurants and cafes, and photographs by our founder Hakudo Inoue. Each pieces represent ourselves, and sensible Japanese life style.