Kumanofude uses natural hairs which were selected from different kinds of high-quality hairs so the user can decide what matches with their skin. Natural hair has cuticles on its surface so it can hold more makeup. Hiroshima Artist Brush Mfg. Co.'s animal hair is obtained from established hair-trading companies which fulfill environmental criteria. Mr. Yasubei Shiromoto started fude-making in Kumano Town in 1869. Mr. Joichi Shiromoto I (First) received the license from Office of Hiroshima Prefecture first in Kumano Town in January 1881. Mr. Joichi Shiromoto II (Second) worked with the other manufacturers in the Town to establish Kumanofude Cooperative (AKA "Fude Kumiai") in order to achieve manufacturers' and craftsmen's technological improvement in 1947. He was appointed as First Chairman of Fude Kumiai. They promise the prosperity of Kumano Town and the company.