HORIUCHI MIRROR was established at Hirano-ku in Osaka City, which is the only major area of mirror production in Japan. They have been developing and producing gender neutral mirrors with an ageless design in order to “provide appropriate tools to the people caring for their appearance”. They expect that the mirrors produced by HORIUCHI MIRROR will provide a chance to find the consumer's new phase. The colors of images reflected by ordinary mirrors may be different from the real colors, and to eliminate such color change, the founder of HORIUCHI MIRROR focused on finding a glass with higher transparency and the making of light-reflecting aluminum film through repeated trial and error. The patented “Napure Mirror” reflects images with pure and natural colors without influence of the color of glasses. The “Napure Mirror” drastically decreases mistakes in makeup with conventional mirrors. The mirror developed by their founder has been contributing to the improved makeup of Japanese women.