Japanese fragrance and flavor ingredients company, Shiono Koryo, boasts a history of over 200 years. Their handmade ceramic diffuser is made in collaboration with HOUSEN-GAMA, a traditional Mino ceramics producer, and Qurz Inc., a company founded by the designer Takumi Shimamura. KITCHIBE believes its fragrance touches people from all over the world. The brand “KITCHIBE” was founded by Shiono Koryo in 2016 to expand the value, sense, and creativity of Japanese fragrance culture to the world. A mission to let people widely and globally know about Japanese craftsmanship- an organic, delicate, yet comfortable design, and the value of a fusion between tradition and innovation through “scents.” A new style of home fragrances were developed by sticking to their policy of making all items in Japan and thus marked their challenge to present their plethora of locally developed ideas and insights to this globalised world.