Tokai Slowtoy club's mission is to contribute to the development and sale of products with materials made in Tokai, considering the regional revitalization and lifestyle. The product development concept is “slowly, but fun, healthy, and safe.” It is the exact opposite of the times when efficiency was required, but “Kids having fun,” “Preserve their healthy growth,” “Social” and “Upgraded safety” is Slowtoy’ s concept. Their vision is to create a society in which all children can grow up healthy. They focus on local production for local consumption of products such as slow food, anti-digital products such as slow life, environmentally friendly products, and ethical consumption, etc. Slowtoy aims to be a measure for our society, where people can live in Tokai region with just what they need.