Chikusen is particularly selective with regards to the selection of fabrics for their product items,dyeing them using the original materials. Age old designs have lasted the trials and scrutiny of their era, to be currently acknowledged in present time. Dyed Yukata, a mainstream of the plain and squeezed, with a stylish pattern, has become widely known throughout the country as an Edo souvenir. Novel designs are developed through interactions with actors and people who are at the forefront of the times. Advertisement was done through endorsements by popular celebrities.