Whoval Co., Ltd. opened independently in 2007 as a washing plant. By reinventing the processes within the washing plant, Whoval is able to redefine a Denim’s outlook with several reinvented washing and processing techniques. Founded in Kojima, this is also the birthplace of Japanese domestic jeans and denim.
“Blue Sakura” the in-house label of Whoval creates statement pieces with a concept of “Authentic Japan Denimism” - By using original silhouettes of Japan costumes with reliable sewing and sophisticated processing techniques, this creates a new wave of a new vintage. A new stylish fashion culture that connects back with the Japan’s rich history and culture in this new generation.
A Kimono jacket made of denim.