The “Arimatsu Shibori” tie-dyeing is a traditional industry in Arimatsu-Nagoya. Enchant's products have been using this traditional technique with genuine leather. Consumers can enjoy beautiful colors with white contrast, patterns and a soft-touch full of irregularities in the tactile feel. Their craftsmen select high quality genuine leather and finish each of them off by hand. Users can also feel the moistness and the lightness of dyed surface. They believe that traditional craftsmanship will survive if it is used in daily life. Ariatsu-Shibori “the tie-dying” is the method of resist dyeing where parts of the fabric are tied folded, creating white patterns in the places where the dye does not reach. Cotton dyed fabrics have always been popular for Kimonos, or summer clothing, for many years. Enchant's products use cowhide instead of cotton fabrics in order to attract more young people and appeal to the next generation by producing handbags, clothing, and fashion items.