HinamoriMeibokuCo has been carrying out integrated production from the lumber of high-quality raw wood to commercialisation as a “MEIBOKU and material shop”. With the slogan “Energize the mountains”, they have been engaging in tree planting and recycling activities with materials of the Kirishima. They also try to maximize the appeal of “the beauty of nature created after hundreds of years of eternity,” in their products. In the previous generation, they walked around mountains in Kyushu and purchased raw wood. Since high-grade logs were traded at a high price, they bought tens of millions of logs if they were expensive, and they thought about the cross-section for lumber to be sawn for 1-2 weeks. This was all done due to fascination by the charm of trees.