With over 100 years of technical knowledge and experience in Senshu towel making, SHINTO TOWEL retains a certain familiar charm and tactility in towels by using old looms with skilled hands of craftsman. The Yukon Face Towel exudes a squeaky clean touch as you squeeze the towel in your hands. This is the result of Shinto Towel’s ultimate refining method, called Atozarashi. The refining method removes starch and other natural impurities, which spoil the absorbency of cotton. By using white cotton yarns for the warp and various coloured yarns for the weft, Shinto Towels create designs reminiscent of earth, water or fresh greens peeking out from beneath the fallen snow. Poetic and practical piece of traditional marvel.