What draws me to the philosophy of Mingei is its emphasis on “ordinary-ness” - that true beauty can be found in the most mundane of things.
Founded as an independent design and gift store in 2010, Supermama Store seeks to provide some museum-like respite to the busyness of the urban life. What started off as a couple's radical decision to steal some time away from work for their young children has evolved into Singapore's go-to source for well designed souvenirs and lifestyle goods.
The concept of giving is central in Supermama. We believe that good stories, good design and good crafts make good gifts. From the classic blue white porcelain to contemporary daily wares, every piece of Supermama giftware is meticulously made by some of the finest makers in Japan and tells of a lesser known Singapore story.
"Contemporary Classics", the two words that define our work, speaks about the idea of timelessness that transcends across different generations, borders and cultures. These broad concepts are translated through our original and thoughtful designs. We are always in search of familiar archetypes (in materials and cultures), giving it a fresh coat of paint through contemporary design (in graphics and form) and re-presenting it as modern day classics - making them the perfect gift for every occasion.
Dear friends, we thank you for your kind patience with us. We are happy to inform you that we will reopen our doors at 265 Beach Road from 2nd July (Thursday).
Opening hours have been revised to 11am to 6pm and we close every Wednesday.
Our online store is open 24/7 and we are always just a DM away for any inquiries. Pls also be assured that your safety and peace of mind in shopping instore is our priority as we continue with the necessary precautionary measures.
Please follow us on our social media channels on Facebook and Instagram (@supermamasg) for more updates and we look forward to meeting you!